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Brand Your Business
Introduction to Branding
Welcome (5:27)
Why Is Branding Important? (4:01)
Business Plan
Design Basics
Color Theory (6:07)
Typography (3:24)
Curate Your Visual Direction
Curating Your Inspiration (8:50)
Create Your Inspiration Board (6:25)
Select Your Color Palette (3:29)
Define Your Fonts (2:06)
Design Primary Logo
Types of Logos (6:12)
Sketch and Refine (2:52)
Canva
Design Primary Logo (18:52)
Determine Alternate Logos (1:44)
Design Alternate Logos (5:28)
Adobe Illustrator
Creating a Document (1:22)
Adding and Editing Text (11:59)
Adding and Editing Graphics (13:58)
Pulling It All Together (12:26)
Prepare Files (8:30)
Export Files (3:22)
Design Brand Pattern
Conceptualize and Design Icons (19:28)
Build Out Brand
Brand Voice
Brand Experience (2:02)
Launch!
Launch and Celebrate (6:40)
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Determine Alternate Logos
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